CiTree System

Build your network, grow your income, and create lasting impact through our trusted MLM platform.

Empower Every Distributor

Start strong with training, mentorship, and a structured system designed for stable and scalable growth.

Products That Drive Results

Promote quality products, support loyal customers, and create repeatable income opportunities.

About CiTree System

ABOUT CITREE

Founded on May 17, 2025, Citree is dedicated to tackling global economic challenges particularly income inequality and the imbalance between consumers and businesses. Through innovative technology and a shared economy model, we strive to create a more equitable economic landscape. Citree creates a resilient future built on collaboration, innovation, and sustainability for global society.

Citree Collaboration

Products

Retail Essentials
Retail Essentials

Our Retail Essentials line is built for everyday demand, making it easier for members to offer practical, repeat-purchase products that customers can trust. This section is ideal for distributors who want consistent movement, straightforward product positioning, and long-term customer retention through value-based retailing.

Go to Retail Section
Business Kits
Business Kits

Business Kits are curated package combinations designed for members who want a faster and more structured launch path. Each kit supports onboarding, product familiarity, and team duplication, helping new distributors start with confidence and giving leaders a ready-made tool for guiding recruits toward clear, actionable growth.

Go to Packages Section
What Drives Us

Mission & Vision

Future Focus
Vision

VISION

Citree Philippines - NewGen Marketing aims to be a trusted and sustainable new-generation marketing company in the Philippines, empowering people to achieve financial growth and long-term success through ethical and innovative e-commerce and direct selling.

Daily Action
Mission

MISSION

We empower individuals with fair income opportunities, develop strong leaders through training and mentorship, deliver quality products and services, uphold integrity and professionalism, and drive sustainable growth through innovation and modern digital systems.

Collaboration
Collaboration
Integrity
Integrity
Trusted
Trusted
Reliable
Reliable
Efficient
Efficient
Empowered
Empowered
Foundation for change

CORE PRINCIPLES

Core Values

Compensation Plan

Compensation Plan 1
Direct Referral

Direct referral bonus when you personally sponsor a new active member.

Compensation Plan 2
Binary Pairing

Binary pairing bonus based on balanced left and right team volume.

Compensation Plan 3
Leadership Matching

Leadership matching bonus from the earnings of your first-level leaders.

Compensation Plan 4
Retail Profit

Retail profit bonus for qualified product sales and customer repeat orders.

Compensation Plan 5
Rank Advancement

Rank advancement incentive for achieving key team and sales milestones.

Compensation Plan 6
Monthly Performance

Monthly performance pool share for consistent and active distributors.

Compensation Plan 7
Mentorship & Training

Mentorship and training reward for helping new members become productive.

Compensation Plan 8
Long-term Loyalty

Long-term loyalty bonus for sustained growth and maintained organization health.

Leadership Team

Chief Executive Officer - Rose Batomalaque
Chief Executive Officer
Rose Batomalaque

As Chief Executive Officer, Rose Batomalaque leads the company’s long-term vision, strategic expansion, and distributor empowerment programs. With over a decade of experience in network-driven businesses, she champions sustainable growth, disciplined operations, and people-first leadership. She works closely with regional leaders to strengthen field performance, improve customer trust, and ensure that every member receives the mentorship, tools, and systems needed to build a stable and scalable MLM business through the CiTree System.

COO - Maria Santos
Maria Santos
Chief Operating Officer

Chief Operating Officer overseeing national operations, process quality, and cross-team execution to keep distributor support fast, consistent, and reliable.

Head of Sales - Jordan Cruz
Jordan Cruz
Head of Sales

Head of Sales leading field activation, distributor performance coaching, and strategic market expansion across key growth territories.

Head of Training - Sophia Lim
Sophia Lim
Head of Training

Head of Training building onboarding systems, leadership modules, and practical learning tracks for both new and experienced members.

Finance Manager - Ethan Navarro
Ethan Navarro
Finance Manager

Finance Manager responsible for compliance, transparent reporting, and accurate payout operations that protect both members and the business.

Legalities

Verified